Spartanics manufactures a wide range of best-in-class technology for handling flat stock material used by worldwide printers, converters, plastic card manufacturers, and nameplate manufacturers, among others. These are relatively big ticket equipment sales, and the more the marketplace understands about what defines superior engineering for these type systems the more they understand the value of Spartanics technology. To that end, Spartanics enlists ALM Communications to keep a steady pace of feature stories, press releases and other communication tools appearing on a global basis.
"We have been working with Ms. Amy Munice and ALM Communications for eight years, and have been extremely pleased with the results of the relationship. The quality of ALM's work is extremely high. Amy Munice is very organized, easy to work with, and very persistent in helping us reach our goals.
When we initially began working with Amy, we jointly developed our communications strategy for our existing product lines, and frankly, were somewhat skeptical that she could produce the results that she forecasted. One promised result was the production of about 30 feature stories the first year, and we honestly felt that she would be fortunate to produce a fraction of that number. We shortly discovered her amazing ability to take a germ of an idea, interview the appropriate person at our facility over the telephone, and then to write an excellent feature story. The 30 feature stories written that year and in following years turned out to be no challenge for Amy at all. These articles were ghost written for management with minimal supervision from any of us at Spartanics. She has repeatedly shown the ability to convey the important product message to the marketplace without being overly commercial so that trade publications are very willing to accept her articles. ALM's work on our behalf ensures we have an abundance of published articles worldwide that help increase awareness of our company and our products.
Because of the outstanding level of results that have been realized with Amy, we have continually increased her role in our marketing efforts. In addition to writing feature stories, ALM has assisted us with planning and developing communication tools to aid in the launching of new products. This has included news releases and direct mail letters to our customers. In recent years, ALM has taken on copywriting for our web site, ensuring that it is well written and easy to read. Amy Munice also attends trade shows to coordinate our work with editors at these events. In essence, Amy and her company, ALM Communications has basically functioned as a de facto Vice President of Communications for Spartanics over the last few years.
Amy and her people are always very pleasant, very professional with our customers, and us and always very persistent in the pursuit of accomplishing their work. We, obviously, are very pleased with ALM Communications, and I am confident that you will be also. Please feel free to contact me directly to discuss any aspect of your potential relationship with ALM Communications."
-William N. Knotts, Vice President
Spartanics
+773-862-6800 :: info@almcommunications.com