Dickson Company, arguably the world leader in temperature and humidity monitoring instruments, had long ago finessed direct mail marketing tactics to gain a leading market position in North America. More recently, Dickson launched a highly successful e-commerce web site and an international dealer network. Success with PR proved more elusive, and after several false starts with less than sterling results, Dickson enlisted ALM's assistance to generate notice in trade magazines both domestically and abroad.
ALM Communications has quickly become an integral part of our Marketing efforts. In the past we have done PR work ourselves and have tried outside help; both those efforts produced few results.
Soon after acquiring the services of ALM things began to fall into place. Amy Munice gently but effectively pushed us into organizing our message(s) and prioritizing our goals. Once those were in place she helped us to brainstorm story lines and broader messages and whom the optimal targets for those would be.
Recently ALM completely updated all of our web copy and significant portions of our web content. What was once a clumsy presentation now integrates beautifully into our overall marketing and sales strategy.
ALM consistently creates lots of effective PR and great feature articles. Not only have the results been effective but they have created a momentum of interest from other publications that I did not expect. The experience has far exceeded my expectations.
ALM is professional, efficient and effective. After years of mediocre results PR is finally fun.”
-Chris
Sorensen, VP Sales & Marketing
The Dickson Company
+773-862-6800 :: info@almcommunications.com