Year One: ALCO knows that creating a sense of partnership and community with its fast-growing North American dealer network is critical to its overall business success. Employees need to know to walk that extra mile to help dealers succeed. Dealers need to know that ALCO is committed to their success.
Year Two: A North American PR campaign is launched to further build the Mirage Screen System brand in a way that won't bust the budget.
"If you want results and a focused PR effort I have to recommend ALM to you.
Alco Ventures Inc. had very little experience with PR but I knew we had to find a firm that had the patience to teach us how to walk (crawl maybe) and was willing to invest the upfront time to get to know our business. In two very short years our "Mirage" brand has had exposure we simply could not have afforded to pay for using traditional advertising media. For a very modest cost we are also regularly publishing two newsletters which are a key component of building our dealer communities. The ALM approach to developing strategy, keeping the program on track and getting approvals is professional and respects my time. In short we have had a great experience. The icing on the cake are great ideas along with enthusiasm for our products and how to tell the world about them.
Take a good PR firm, add high energy, great ideas, enthusiasm and a real understanding about accountability and you have ALM."
- Ben Hume
President
Alco Ventures
+773-862-6800 :: info@almcommunications.com